Why has Weight Watchers changed its name to WW?

Why has Weight Watchers changed its name to WW?
 

It was announced this week that slimming club Weight Watchers are rebranding to WW.
The well-known diet and lifestyle brand shared their plans with the media, stating that WW is simply said as the two letters rather than as an abbreviation.
Fans and detractors of the company alike have poked fun at the change, but why did they decide to do it?
On the WW website, they say, ‘The name WW reflects that we’re becoming the world’s partner in wellness.
‘We will always be the global leader in weight loss, but now WW welcomes anyone who wants to build healthy habits—whether that means eating better,... read more

 
26 September 2018 in Hot News, Views: 40
Source: Metro
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