Social-media influencers: Incomes soar amid growing popularity

Social-media influencers: Incomes soar amid growing popularity
 

The money made by social-media influencers has risen meteorically in the last few years, according to a new report.
Marketing firm Izea found the average price of a sponsored photo on Instagram has jumped from $134 (£104) in 2014 to $1,642 (£1,276) in 2019.
Brands appear willing to pay handsomely to sponsor posts, videos, stories and blogs, too, says Business Insider.
But one expert insists it will not mean the end of traditional advertising.
"Digital marketing is the equivalent of word of mouth but there will always be a mix between that and traditional advertising," said Yuval... read more

 
17 November 2019 in Science &Technology, Views: 8
Source: BBC
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