Ready for this jelly: how Kylie Jenner kickstarted the #jellynails Instagram craze
In the world according to Instagram, fingernails are the new canvases, and nail technicians (as well as teenagers in bedrooms) are the new generation of artists. The hashtag #nailart has had close to 50m posts, and, in the fickle world of beauty trends, fingernail crazes are easily the most fleeting fads of bodily adornment. We have had furry nails, terrifyingly pointy “stiletto nails” and nails resembling teeth, duck’s feet and 3D bubbles.
But “jelly nails” – transparent hues reminiscent of 90s jelly shoes, or Jolly Ranchers – had lain semi-dormant as a trend until seven days ago, when... read more
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