Oscars 2018: US TV audience smallest for awards ceremony
The Oscars Awards ceremony attracted its smallest recorded US television audience.
The live show averaged 26.5 million total viewers, down from 32.9 million in 2017, according to Nielsen data reported by the ABC network, which broadcast the event.
However, these figures do not include digital and mobile viewing.
The 90th edition of the Oscars was still expected to be most-watched non-sporting US television event of 2018.
Despite the reported fall in viewing figures, prices for advertising slots on US networks rose significantly.
Media analysts say that advertisers spend significant amounts... read more
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