MIDAS SHARE TIPS: Concierge to the rich Ten Lifestyle Group is an investment set to sparkle
In 1998, Alex Cheatle and his half-brother Andrew Long were sitting in the spare room of a London flat share. Cheatle, then aged 28, was a marketing manager at Procter & Gamble. Long was 22 and had just started a small event management firm.
The pair decided to go into business together, offering wealthy individuals preferential access to top restaurants, hotels, airlines and popular events, such as sports tournaments or rock concerts. Ambitious from the start, their aim was to build the most trusted service business in the world.
Two months ago, Ten Lifestyle Group floated on AIM at... read more
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