ITV bolstered by Rugby World Cup and Love Island

ITV bolstered by Rugby World Cup and Love Island
 

The Rugby World Cup and dating show Love Island helped bolster viewing figures and advertising revenue at ITV over the past three months.
The chief executive, Carolyn McCall, whose strategy is to build ITV into a digitally led media and entertainment company said on-screen and online viewing had performed well.
Highlights included four of the five highest-rating new dramas this year and the Rugby World Cup, when the audience for the South Africa v England final peaked at 12.8 million.
The broadcaster said it had also reached its target of 30 million registered users of its ITV Hub before... read more

 
12 November 2019 in Business, Views: 77
Source: Guardian
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