From chairlifts designed by PORSCHE to Wi-fi on the slopes: How ski resorts are going hi-tech to lure rich holidaymakers
Ski resorts across Europe are constantly competing to lure rich holidaymakers to spend their money with them.
And many are going all out by partnering with luxury car brands such as Porsche to design their ski lifts and even giving guests access to Wi-fi so they can check their emails while on the slopes.
Resorts are seeing a demand by wealthy customers for sleek, luxury ski lifts and Porsche has teamed up with one cable car manufacturer to create the ultimate cabin.
The new ski lifts in Alpe d'Huez in the French Alps that have been designed by the car brand will open next month at a cost... read more
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