Fife distiller Eden Mill embraces festive spirit with Debenhams pop-up venture
Fife-based gin, whisky and beer specialist Eden Mill has broadened its reach after securing a Christmas partnership with Debenhams.
The deal will let consumers sample and buy the drinks firm’s products via pop-ups at 40 branches this month. Favourites this year include the 12 Gins of Christmas and 2018 Single Malt Whisky.
And the deal complements Eden Mill’s tie-ups with Asda, Aldi, Sainsbury’s and John Lewis & Partners.
Paul Miller, co-founder of the business, which is based near St Andrews, said: “Debenhams is synonymous with Christmas and has been a staple for Christmas shopping for... read more
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