Business bubbles at Britvic after revamp of its R White's lemonade brand
Britvic has seen revenue in its fizzy drinks business pop following a major revamp of its R White’s lemonade brand.
In a bid to appeal to a more mature audience, R White’s introduced three new flavours – traditional cloudy, raspberry, and pear and elderflower.
It also updated its packaging to feature a penny-farthing bicycle as a nod to its Victorian beginnings.
The brand has been making lemonade since 1845.
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