Burberry posts 5% rise in profits as revitalisation plan shows promise

Burberry posts 5% rise in profits as revitalisation plan shows promise
 

The success of an expensive new Burberry handbag and an acclaimed final collection from Christopher Bailey helped the British brand beat analysts’ expectations as it posted a 5% rise in annual profits.
The improvement in performance came after Bailey received rave notices for a rainbow-hued collection in February and Burberry launched a casual fashion collaboration with the hip Russian designer Gosha Rubchinskiy. The new design chief, Riccardo Tisci, will present his first collection this autumn.
Bailey’s swan song as chief creative officer coincided with an improved domestic performance... read more

 
16 May 2018 in Business, Views: 55
Source: Guardian
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