AFL in $18.5m-a-year sponsorship deal with Toyota, reportedly largest ever in Australia

AFL in $18.5m-a-year sponsorship deal with Toyota, reportedly largest ever in Australia
 

The AFL has renewed its long-term partnership with car manufacturer Toyota in what is being reported as the largest sports sponsorship deal in Australian corporate history.
The $18.5m-a-year deal, which will run until 2023, is an upgrade on the previous $16m deal and takes the AFL past Tennis Australia as the highest-earning sporting body from sponsorship, the Australian has reported.
Last year, TA agreed Australian Open naming rights with Kia and an associate sponsorship deal with the Chinese liquor company Luzhou Laojiao for about $16m.
The AFL’s latest deal with Toyota ensures their... read more

 
15 March 2019 in Sport, Views: 61
Source: Guardian
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