'90%' lament child-targeted adverts

Most parents remain concerned about the commercialisation and sexualisation of childhood a year after an independent review of the pressures on children growing up, a study finds.
Nine in 10 parents (90%) still think there are problems with the way some companies advertise to children and 85% are unaware of the dedicated complaints and advice website ParentPort, according to a poll for the Chartered Institute of Marketing (CIM).
The survey comes a year after the report by Mothers' Union chief executive Reg Bailey, entitled Letting Children Be Children, which called on businesses and... read more

 
6 June 2012 in Regional North West , Views: 2
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