Why you should always buy a present for YOURSELF when choosing gifts for others



Have you ever struggled with picking out a gift for someone? Try buying the same thing for yourself as well, say scientists.
They found gift-recipients are happier with a present when the giver got themselves the same thing.
Even when the giver and receiver aren't close friends or relatives, the same effect holds true, because there's a link between similarity and liking. 
HOW TO BUY GIFTS Gift-recipients are happier with a present when the giver got themselves the same present, researchers at the University of Wisconsin-Madison and the University of Toronto Scarborough found. 
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28 July 2017 in Science &Technology, Views: 77
Source: Daily Mail
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