Why some firms are still using models to sell cars

Why some firms are still using models to sell cars
 

Sex sells. It's an old mantra, but one which the car industry has been wedded to for many years.
Since the 1960s and 70s, it has been common at the major motor shows to see models next to the latest shiny machinery.
Here in Geneva this year, there are perhaps fewer models on the stands than there have been in the past - but they are still very visible.
So in the 21st Century, in the age of #MeToo, what are we to make of such attitudes?
I thought I'd ask some of the women who work at the show.
If you've never been to one of these events before, there are a few things to bear in mind.... read more

 
8 March 2018 in Business, Views: 56
Source: BBC
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