Why is Lego not clicking with customers?

Why is Lego not clicking with customers?

Lego's latest set of annual numbers showed its first drop-off in profits and revenues for 13 years this week.
After the Danish toy-maker turned itself around more than a decade ago, last year it failed to click with customers.
It said it had produced too many bricks, and had to sell off excess stock at a discount.
How can Lego have too many bricks? Isn't it just that it didn't manage to sell the sets it had produced? In a way, yes. Every year it forecasts how much Lego it thinks it will need to manage its production, and last year its forecast wasn't on the money.
Though to be fair, for the... read more

6 March 2018 in Business, Views: 43
Source: BBC

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