Why every £1 spent on Christmas adverts turns into £24 profit... no wonder big names spend £7m on them
They've become as much a feature of our Christmas TV line-up as the Queen's Speech and EastEnders special.
But whether you love their adverts or loathe them, for Britain's biggest High Street names, getting their seasonal commercials right is critical.
Even B&M, the discount chain which has 500 stores mainly in the north of England, has launched its first-ever Christmas advert in a bid to compete with rivals.
British firms are expected to spend about £5.6billion on marketing in the run-up to Christmas this year, £300million more than in 2015, according to the Advertising Association.... read more