We will pay more for junk food we crave: Study confirms price tags are no match against a desire for a Snickers or cheese puffs



Very little will stop you from junk food you crave - even an eye-watering price tag, a new study has confirmed. 
As we all know, desire for a specific snack can be overpowering, especially if we are tired, hungover, dehydrated, or in a glum mood.
Now, neuroscience researchers at New York University have shown that even with the strongest psychological barrier in place - money - a craving tends to win out. 
They found people cared least about money when presented with the prospect of buying higher-calorie, fatty and sugary foods like a chocolate bar or cheese puffs, compared to a relatively... read more

 
3 April 2018 in Health, Views: 47
Source: Daily Mail
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