WATCH: Jeep creates pop-up dealership – ON A CLIFF!
Jeep has celebrated the 75th anniversary of the brand by opening what it claims is the world’s first pop-up dealership – situated on a cliff in North Yorkshire.
The dealership – which was only accessible via a car fitted with 4x4 off-road capability – opened for just three days at Robin Hood’s Bay, in North Yorkshire.
Positioned on the edge of the cliffs that the area is famous for, the pop-up shop overlooked the North Sea – a position that emphasises the ruggedness of the brand’s model line-up.
The dealership took the form of a three-and-a-half-tonne mobile showroom, which was towed to... read more
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