Volvo-owner Geely prepares October 20 launch for new car brand

Volvo-owner Geely prepares October 20 launch for new car brand
 

Chinese automaker Geely is set to launch a new car brand - Lynk & Co - on Oct. 20, sources said, as it seeks to broaden its appeal by tackling the middle market.
The brand will be used to launch the first vehicle based on the Complex Modular Architecture (CMA) platform developed by Geely and Volvo, which Geely acquired six years ago.
Reuters was first to report in April that Geely would launch a new middle market brand, codenamed "L", to compete with Chinese-foreign venture cars such as those produced by GM and SAIC Motor Corp - leaving Volvo to focus on the luxury end and... read more

 
14 October 2016 in Business, Views: 39
Source: Reuters
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