Unilever winning the battle of the brands

Unilever winning the battle of the brands
 

Unilever owns household brands ranging from Dove to Domestos. Unilever asked Tesco to stump up around 10 per cent more for its branded goods, saying the weaker pound had pushed up costs. Tesco dug its heels in.
A deal was eventually struck, ending something of a flash panic over a nationwide shortage of Marmite, another Unilever brand. Unilever may not have secured the 10 per cent rise it originally asked for, but it is safe to assume a chunky increase.
With retailers potentially forced to pass on some of the price rises to consumers, the British Retail Consortium recently warned the weaker... read more

 
17 October 2016 in Business, Views: 38
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