Tunnock’s adds Union flag to wrappers to appeal to the Japanese

Tunnock’s adds Union flag to wrappers to appeal to the Japanese
 

Tunnock’s has put itself on a collision course with fervent Scottish nationalists again after adding a Union flag to its packaging.
The Lanarkshire-based confectionery maker is stamping its caramel wafer wrappers with the British ensign in a bid to appeal to the Japanese market.
The move to play down the brand’s Scottish roots is unlikely to go down well with some.
Last year the company removed the Lion Rampant from its one of its foil-wrapped snacks, which it marketed as “The Great British Tea Cake”.
The newly-designed packaging for export to Asia includes the Union flag, while the... read more

 
17 July 2017 in Politics, Views: 47
Source: The Courier
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