This fake Instagram account has a really important message about addiction
Two months ago, a woman named Louise Delage appeared on Instagram.
She quickly racked up followers, and by the end of September her photos and videos had more than 50,000 likes.
She isn’t a celebrity, and her Instagram wasn’t anything particularly special – just photos of Louise out and about in Paris.
But here’s the thing. Louise Delage isn’t a real person.
Louise Delage is the creation of Paris ad agency BETC. She’s played by a model, acting out typical Instagrammed scenarios like hanging out with friends, shopping, and going to the beach.
A photo posted by Louise Delage... read more
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