The Swede leading the way to a cashless society
Serial entrepreneur Jacob de Geer was about to "get a real job" when he stumbled upon a gap in the market, and launched one of the most successful start-ups in his country's history.
"We'd just had our second child. I was at a place in life where I really felt like I could use some stability," says the 40-year-old Swede.
"You know, a nice fixed salary that would actually hit my account on a monthly basis, possibly a company car, and a pension would have been nice as well; some of the things that you never get if you run your own business."
This was back in... read more
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