The man driving Aldi's remarkable growth

The man driving Aldi's remarkable growth
 

Aldi may have seen its UK profits drop last year, but shoppers spent an extra £1bn there compared with 2016. We meet the man driving the discount supermarket's rapid growth.
Aldi doesn't sell a very wide range of products so the bar is set high for any new one to make it to the shelves.
It's the UK chief executive Matthew Barnes who does the final test in the sleek tasting kitchens at its Atherstone HQ. He not only personally approves every new product, but sets the price for it, too.
This forensic approach appears to be working.
Last year sales rose 13.5%. It's the sort of growth that the... read more

 
26 September 2017 in Business, Views: 151
Source: BBC
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