The Man City sponsorship deals helping to hold off FFP for good
The painful memories of Financial Fair Play are fading fast at Manchester City.
And the Premier League leaders’ exhaustive pursuit of commercial partners from across the globe means the threat of those controversial Uefa sanctions should remain firmly in the past.
City fell foul of FFP regulations in 2014, leading to a £49m fine, spending cap and a restriction of their squad for that season’s Champions League.
The wounds are still sore for many City supporters - who ritually jeer the Champions League anthem.
But the club’s approach to accruing sponsorship deals in recent seasons under CEO... read more
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