The giants that crashed to earth: Friends Reunited flopped. Kodak went bankrupt. Woolies collapsed... is Samsung next?
Samsung is the latest company to see its brand explode – literally in its case, as its Galaxy Note 7 smartphones have been catching fire.
This could cost the firm an estimated £14.6billion as it plans a mass recall and shares are sinking.
But will the South Korean technology giant recover – or go the way of other, once seemingly-indestructible brands?
Hard to believe now, but only a decade ago, the BlackBerry in all its grainy black plastic glory was the ultimate status symbol.
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