The Bake Off effect strikes again! The most popular budget kitchen gadgets on eBay revealed (and their sales soar after an episode of GBBO)
Whenever the Great British Bake Off is on our screens, sales of baking products soar and unusual ingredients fly off the shelves.
It's been branded the 'Bake Off effect' - and eBay has reported the phenomenon again after recently releasing revealing new research.
The online marketplace reports that within an hour of the baking show finishing on BBC One, sales of baking products jump by 133 per cent on the website.
And sales of baking products and food processors rise by 67 per cent when Bake Off is on TV, eBay found in its annual UK retail report.
A quick search of eBay's bestselling baking... read more
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