Ten reasons to HYGGE: 'Hoo-ga' is the Scandinavian lifestyle trend for 'being cosy and content'. And yes, it will make you happier, fitter and slimmer!
What first springs to mind when you think about Scandinavians? Genetically blessed blondes, pickled fish and a functioning welfare state? Maybe, if you’re lucky enough to know one, it’s our obsession with Midsummer’s Eve.
The annual event when we get together to make our own flower-crowns and gather family and friends around a long table for a meal outdoors, which will inevitably include at least three types of herring and two types of salmon washed down with aquavit.
And now there’s another Nordic cultural staple entering the British public conscience: it’s hygge, and a slew of books about... read more
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