Supermarkets 'use bread for marketing'

Supermarkets 'use bread for marketing'
 

Supermarkets deliberately bake too much bread in-store as a marketing tool to attract shoppers, food waste charities claim.
It means tonnes of unsold items are being collected daily in UK cities by one - The Real Junk Food Project.
Supermarkets have rejected the claims, saying all stores have targets to reduce waste.
But one food expert said bread is used as a loss-leader in a bid to emphasise the value of higher-priced items.
Corin Bell, director of the Real Junk Food Project (RJFP) in Manchester, told BBC Radio 4's You and Yours that fresh products are used as marketing tools because they... read more

 
30 September 2016 in Business, Views: 56
Source: BBC
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