South African company apologises for sexist beer campaign

South African company apologises for sexist beer campaign
 

A South African company has apologised for the branding of its new range of craft beers, which sparked an outcry, especially among women.
Vale Bru ran a marketing campaign for the beers with names such as Filthy Brunette‚ Easy Blonde‚ Raven Porra and Ripe Redhead.
Easy Blonde came with the tagline: "All your friends have already had her".
After being criticised for being sexist, the company promised to remove the labels and names.
Africa Live: More on this and other other stories The social media campaign advertised Filthy Brunette as: "When gushing and moist are used to... read more

 
8 June 2018 in World News, Views: 79
Source: BBC
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