SITO carves out growing role in location-based mobile ad market



A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising.
SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball.
SITO collects data including a device's ID and location as well as the time an app is opened and uses those details to help paint a picture of a user's behavior and preferences.
The company combines this data with other information from companies such as Acxiom Corp's LiveRamp that can provide details... read more

 
6 October 2016 in Science &Technology, Views: 44
Source: Reuters
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