Sears hitches a ride with Uber to make rewards plan more attractive

Sears hitches a ride with Uber to make rewards plan more attractive
 

Sears Holdings Corp is partnering with ride-services company Uber Technologies Inc [UBER.UL] as the struggling retailer tries to make its rewards program more attractive to shoppers.
Sears is betting on its Shop Your Way loyalty plan, which offers points and tailored deals to members, as the company looks to revive sales. The program accounted for 75 percent of the company's sales through the first half of 2016.
Riders who link their Uber account to Sears' loyalty plan will receive up to $2 in loyalty points for every trip. The program, Rider Rewards, is currently available in Chicago and... read more

 
28 September 2016 in Business, Views: 41
Source: Reuters
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