Scottish fintech firm launches cardless rewards programme for town centres
A Scottish fintech firm has launched a consumer rewards programme in Perth which encourages shoppers to spend locally.
The Mi Reward scheme automatically rewards customers for spending money in city businesses using their debit and credit cards.
Shoppers can earn points for shopping, dining and going out in Perth.
The free app requires no physical loyalty card - people simply register their existing debit and credit cards by logging into the Mi Rewards website.
As consumers spend at participating businesses, their spend is tracked securely and automatically. Once they have earned enough... read more
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