Samantha Cameron launches Cefinn fashion range
Samantha Cameron, the wife of former Prime Minister David Cameron, is launching a new fashion label.
She is calling the brand Cefinn - taking inspiration from the initials of her four children Elwen, Florence, Ivan and Nancy.
Mrs Cameron said she wanted to design "an urban uniform for busy women" and that she felt there was a "gap in the market".
Her husband stood down in July after the EU referendum.
She was lauded for her sartorial choices during his tenure as prime minister and regularly championed the British fashion industry.
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