Sainsbury's sales fall as food deflation continues
Sainsbury's has reported a second consecutive quarter of falling sales, blaming falling food prices.
Excluding fuel, like-for-like sales, which strip out the impact of new store openings, fell 1.1% in the 16 weeks to 24 September. Total sales fell 0.4%.
Despite the drop, the UK's second-largest supermarket said it was continuing to make progress.
Chief executive Mike Coupe said he was confident its strategy would enable it to "outperform our major peers".
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