PR firm failed in 'race hate' campaign

PR firm failed in 'race hate' campaign
 

A law firm has criticised Bell Pottinger's senior management for failing to exercise "extreme care" over a campaign in South Africa.
Herbert Smith Freehills was commissioned by the PR firm after an outcry over allegations that it fuelled racial tensions in South Africa.
South Africa's Democratic Alliance party had accused Bell Pottinger of a "hateful and divisive campaign".
It was run for Oakbay, a firm owned by the wealthy Gupta family.
The Democratic Alliance accused the PR firm of emphasising the power of white-owned businesses in the Oakbay campaign, which used the... read more

 
4 September 2017 in Business, Views: 44
Source: BBC
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