Peugeot and Citroen to launch car sharing and mobility scheme

Peugeot and Citroen to launch car sharing and mobility scheme
 

As changes in society affect our ability to get around, car manufacturers are gradually responding with new mobility schemes around their products to ensure that consumers continue to 'engage with their brands', as the marketers would say.
In the wake of programmes from the likes of BMW, smart and Ford, the latest company to immerse itself in these new mobility programmes is PSA, the parent company of the Peugeot (which already has its own vehicle sharing scheme, called mu), Citroen and DS marques.
The company is launching a new brand called Free2Move, aimed at developing "sustainable,... read more

 
4 October 2016 in Auto, Views: 36
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