Pauline Aylesbury: Do you have star quality? Marketing awards could give you a leg up at work



One of the key objectives of the Marketing Society is to promote a better understanding and appreciation of the role of marketing. Not only how it’s used to ensure business success and a strong economy but also how marketing can influence behaviour and help make the world a better place.
This might be changing behaviour regarding the environment, personal health or other ways that contribute to improving the ­society we live in.
We recognise the importance young people place on potential employers to have a social purpose – they must do more than operate to the sole interest of profit and... read more

 
6 February 2018 in Hot News, Views: 45
Source: Scotsman
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