Nico Rosberg: F1 champion ready to rev up sponsor deals

Nico Rosberg: F1 champion ready to rev up sponsor deals
 

German driver Nico Rosberg has climbed the podium to receive a first Formula 1 world championship, and his earnings are about to get a leg-up too.
As well as pocketing sizeable bonuses from his F1 team Mercedes, he is also poised to take advantage on the sponsor and endorsements front.
"Winning the world championship will help catapult him into a new earnings bracket," says sports sponsorship expert Nigel Currie.
"When you win the world championship your commercial bargaining power soars compared with being just another driver."
So far the 31-year-old Rosberg has been... read more

 
Sunday, 15:50 in Business, Views: 48
Source: BBC
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