New Adidas CEO sets off in pursuit of Nike

New Adidas CEO sets off in pursuit of Nike
 

Closing the gap on clear market leader Nike (NKE.N) is the challenge facing new Adidas (ADSGn.DE) boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.
Investors are banking on Rorsted, 54, repeating improvements to profitability he achieved at consumer goods maker Henkel (HNKG_p.DE) and the Adidas share price has risen by around two thirds since his appointment was announced in January.
Ingo Speich, a fund manager at Adidas shareholder Union Investment, said he hopes Rorsted will scrutinise the Adidas product portfolio and... read more

 
29 September 2016 in Business, Views: 39
Source: Reuters
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