Musice streaming services 'too expensive for many non-subscribers'
Almost half of the people who do not currently subscribe to music streaming services think they are too expensive, a survey suggests.
The poll suggests services like Spotify and Apple Music should "experiment with pricing" to woo the 90% of the British population who are not subscribers.
The research shows the 10% who do subscribe to music streaming services pay an average of £7.07 a month.
More than 2,100 adults were involved in the YouGov and Zuora study.
Revenues from music streaming grew by 49% to £251m in 2015, according to UK Music.
Yet the reach of music streaming services... read more
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