Mobile ad startup MediaBrix to triple revenue by 2018



MediaBrix, a fast-growing startup whose software delivers "moment-based" mobile advertising, is going after one of the most difficult demographics in the ad business - teens.
MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances.
For example, a game player who has moved up level may get an extra "life" through an ad delivered by MediaBrix from a company such as chocolate maker Hershey Co.
The combination of moving to the next level, plus getting... read more

 
13 October 2016 in Science &Technology, Views: 43
Source: Reuters
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