Men most likely to complain over misleading adverts
Men complain about adverts more than women and people in Greater London and the South East are the most likely to raise their concerns, figures show.
The Advertising Standards Authority said 56% of complaints came from men compared with 41% of women, with the remainder not revealing their gender.
Men were more likely to complain about ads being misleading, at 64% of complaints.
Adverts being harmful or offensive compelled 59% of women's complaints.
Across the UK, people in England complained twice as much as those in Northern Ireland.
'Body shaming' ASA chief executive Guy Parker said a... read more
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