Membership drive puts AA back in the black



The AA has driven back into profit after the breakdown service said it has reversed a decline in falling membership numbers.
The group said pre-tax profits came in at £48 million for the first half of the year, compared with a £69 million loss in the same period last year.
AA said paid personal members grew in every month in the second quarter to 3.3 million, reversing a trend of falling numbers.
Chief executive Bob Mackenzie said: "We are extremely encouraged by the reversal of the decline in paid personal members over the last few months. The marketing strategy is achieving a... read more

 
28 September 2016 in Regional East, Views: 23
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