Mattel sales beat estimates as Barbie shines
Mattel Inc (MAT.O), the largest U.S. toymaker, reported better-than-expected quarterly revenue, driven by strong demand for its flagship Barbie and Fisher-Price brands.
Barbie's worldwide sales rose 15.8 percent in the third quarter ended Sept. 30 as Mattel's efforts to revive sales of its signature brand gained traction.
In January, Mattel rolled out Barbie dolls in a variety of skin tones, hairstyles and outfits and in three new body shapes - tall, curvy and petite - to appeal to larger demographics.
The launch of the new range followed two years of declining sales of Barbie dolls around... read more
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