Marketers seen spending more on paid social media ads: Gartner

Marketers seen spending more on paid social media ads: Gartner
 

Marketers are poised to increase spending on paid advertising on social networks such as Facebook in the next twelve months due to the declining reach of free social marketing, according to a report from research firm Gartner.
Eighty percent of the 123 industry executives surveyed who lead social media marketing initiatives said they would place paid advertising programs on social media within the next twelve months, Gartner said in a statement on Monday.
Of the 80 percent, 42 percent will be starting paid social marketing efforts for the first time, while 38 percent already have such... read more

 
3 October 2016 in Science &Technology, Views: 62
Source: Reuters
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