Malaysia Airlines turnaround challenge 'unprecedented'

Malaysia Airlines turnaround challenge 'unprecedented'
 

Turning around Malaysia Airlines after the double tragedies of MH370 and MH17 is an "unprecedented" challenge, the firm's recently appointed chief executive has told the BBC.
Peter Bellew said the carrier was now marketing more aggressively as it tries to win back confidence in the brand.
He accepted some passengers would choose to not fly with the company.
But Mr Mallew predicted the loss-making airline would be in profit again by 2018.
And he said that a true test of its recovery would be a return to the stock market, possibly by 2019.
'Deeply personal' Flight MH370, flying from... read more

 
18 November 2016 in Business, Views: 54
Source: BBC
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