Leeds-based Sky Betting & Gaming is sending a message on identity with help of Signal



Andrew Walton, head of data at Sky Betting & Gaming, spoke to Digital City about the company’s relationship with its customers.
A key part of Sky Betting & Gaming’s strategy is to build personalised relationships with our two million UK customers.
We are excited to now have the capability to recognise customers instantly, enabling us to deliver relevant messages to them at crucial marketing moments in real time and across devices; a truly cutting edge capacity to improve customer engagement.
Earlier this year, we engaged with award-winning SaaS (Software as a service) marketing... read more

 
21 April 2017 in Yorkshire & Humber, Views: 32
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