Land Rover reveals new Discovery 4x4 with the help of some celebrity fans and a record-breaking Lego replica of Tower Bridge
It is arguably the ultimate ‘Bricks-it.’ Land Rover has launched its new Discovery not with a glitzy bash at the Paris Motor Show but a stunt on home turf featuring a record-breaking Lego replica of London’s Tower Bridge.
While UK car bosses and a trade minister assembled at the Eiffel Tower to fly the flag for British car exports on the eve of the prestigious Paris show, Britain’s Land Rover was launching its new family-friendly 4X4 close to its Solihull factory.
And it enlisted a host of well-known British names to help. Adventurer Bear Grylls, yachtsman Sir Ben Ainslie, and award-winning... read more
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