Lakeland's marketing secrets at county event

Lakeland's marketing secrets at county event
 

Lancaster University will host a CIM event on February 22 featuring Tony Preedy, director of marketing and international development at plastics and homeware firm Lakeland.
He will give an insight into the successful marketing operation of the company which was originally founded as a mail order business by Alan Rayner in his Windemere garage.
It developed from supplying agricultural plastics and home-freezing products into Lakeland Plastics selling creative kitchenware products.
In 1997 Lakeland Plastics changed its name to Lakeland Limited to reflect its changing product lines.
Tony... read more

 
8 January 2018 in Regional North West , Views: 31
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